Small business owners and other entrepreneurs often explore every marketing angle possible for their products and services. For many, every sale counts, and they may work hard at targeting as many potential customers as possible. SMS text messaging ranks as a popular way to reach potential patrons, and the bulk method might get extraordinarily high numbers of would-be buyers.

Mass Text Marketing

As the name suggests, mass text messaging involves sending out notices to a large volume of recipients. Rather than sending one text to one customer at a time, mass text messaging goes out in bulk. In a way, this marking method casts a wide net toward potential shoppers.

A Contemporary Approach

Mass text messaging started as a marketing strategy very early in the game. As soon as people started receiving text messages during the early days of the smartphone revolution, marketers chose to explore this funnel. Some might suggest that text messages lack relevance in the current communications landscape. Such assessments may be off base, as untold numbers of entrepreneurs continue to rely on text messaging strategies as part of their overall marketing campaigns.

Quality Counts

Crafting well-written advertising copy could help the cause of an SMS campaign. Poorly worded or confusing messages won’t likely resonate with a recipient. Long, rambling text messages may also fail to deliver on expectations. Creating smart and impactful sales language might help a text message campaign be more effective.

Easy Access to Messages

When someone receives a text message, the person must tap the text icon on a smartphone to read it. Since text messages aren’t usually lengthy, skimming a message to see what it says doesn’t require much effort. Whether the recipient ultimately develops an interest in the product or service and makes a purchase depends on several factors. Regardless, sellers need a high volume of people to read the marketing message to make a sale. An SMS message campaign could reach a large number of “eyes.”

Difference Between SMS and Email Marketing

Both SMS and email marketing share similarities. One significant difference between the two might be the span factor. Email accounts end up blasted with so many solicitations that they require a built-in spam folder to remain on the lookout for mass email messages. People might ignore what hits their spam folder, hitting “delete” without ever opening the message. SMS messages may be less intrusive since the average person doesn’t likely receive text messages in the same volume as email solicitations.

Opt-In Targeting

Not every text message campaign involves sending a notice to people who don’t expect the content. As with email campaigns, it may be possible to allow recipients to opt-in or opt-out. When an entrepreneur develops a decent list of people who opted for the message, it may be reasonable to conclude the person has an interest in the seller’s wares. If the target audience wants to see and read the messages, the conversion rates – the percentage of recipients who made a buy – could increase. Of course, higher conversion rates may mean more revenue for the business.

Building the Unique Message

When the opt-in numbers become high, an analyst could review the data related to those recipients. Such data could help devise more personal messages targeting a specific customer. Unique messages written for people who have already purchased something may stimulate follow-up buys.

No Lags on Deliveries and Opens

SMS marketing does not involve relying on older, slower ways to deliver a message. Sending out snail mail flyers could have value, but expect the post office to take time to process and deliver things. SMS text messages operate in an almost instantaneous fashion. When the seller wants to get a message to followers right away, an SMS campaign could deliver on those expectations.

Discounts and Deals

SMS bulk text messages could put information about deals, discounts, and special offers right before a would-be customer. Saving money often prompts people to make a purchase, and mass SMS messages might let significant numbers of people hear about an appealing deal.

Conclusion

SMS messages continue to provide entrepreneurs with promotional opportunities to reach potential customers. Such a campaign might work well when using the right approach.