The popularity of videos on social networks is enormous. Video marketing generates a better degree of engagement among viewers than traditional marketing since consumers would rather watch a video instead of reading text. When it comes to marketing, participation is crucial. You have a better chance of turning your viewers into leads if you keep them interested.

If you haven’t yet taken advantage of this marketing and interaction goldmine, now is the time to start creating your own social media videos.

1. Behind the Scenes Videos

Giving your audience a behind-the-scenes look at how your company runs is a terrific approach to increase views and interaction. Taking visitors behind the scenes for a private tour of your company’s internal workings will expose your brand’s human element.

As a result, your audience is more likely to get interested in your offer. Even if you’re a tiny staff that works remotely and meets in coffee shops, this inventive YouTube video concept might give you an interesting inside look at how your company works.

2. Meet the faces working behind the scenes

As we all know, the folks behind the brand are typically the driving force behind a company’s performance. Giving your consumers a peek at the people and emotions behind the scenes of your products or services is a terrific approach to strengthen your connection with your clients. It’s inspiring to witness how a varied group of people can come together for a shared goal. Your employees may frequently become the most vociferous mascots for your firm.

3. Product Demos

For businesses looking to illustrate the advantages of their must-have creation, a product video is an outstanding YouTube video concept. It’s only natural for a company to create an elegant animated explainer movie or real-life demo to show the product’s benefits. This can be easily done with an online video editor free or even with a professional team if your budget allows for it. When demonstrating your product, keeping it basic is always great.

4. Explainer videos

Explainer videos are ideal for explaining how a service or product company operates. Explainer videos are considerably more informative and instantaneous than words can ever aspire to be at explaining complicated features or theories.

5. How to/tutorial videos

Where would you go first when you don’t know how to accomplish something? That’s right, YouTube. Tutorial videos abound on YouTube, and it’s a genre you can make use of. The goal of this YouTube video concept is to provide your audience with useful information. Why not emphasize your expertise in your sector by providing helpful suggestions and advice to your audience?

6. Product/service/app tutorials

Producing a tutorial video is a wonderful way to generate publicity for your product or business. You may take your viewers through the nuances of whatever you’re offering and provide helpful tips on how to use it effectively. You’re onto a winner if you can link the aesthetic appeal of your tutorial video with the core ideas related to the product.

7. Webinars

If you’ve presented an instructional webinar, you may upload the recorded content to YouTube for people who weren’t able to attend the first time or to get momentum with a completely new audience. Webinars are supposed to be participatory by their very nature, and even those exchanges translate incredibly well into video format. These are among the most affordable and straightforward YouTube video ideas you can test without breaking the bank.

8. Live streaming from events

Observing a live event creates a sensation of excitement and expectation. Why not broadcast a live event or launch if you’re organizing one? You may utilize your social media networks to promote interest and develop a groundswell of enthusiasm far in advance. The participation rates are worth the logistics if you have a compelling product to talk about.

9. Testimonials

Why not invite your customers and clients in to shoot a testimonial video if you’ve gotten excellent feedback? This is up there with the best in terms of actionable YouTube video ideas. Testimonial films are an excellent approach to provide “social proof” and provide an unbiased viewpoint on your goods or services. To save time and money, you might even ask consumers to submit your webcam testimonials. If you can combine testimonials with a film of your items in action, that’s even better.

10. Competitions/contests

Videos about competitions or contests are a great approach to get your viewers interested in your media content. If you can persuade your viewers to create their mini-videos or clips as part of a wider competition, you’ll not only increase engagement, but you’ll also profit from a new, unique material with little effort on your side.

11. List videos

A nice list is something we all like. Isn’t it true that you’re reading this? Lists are effective since they delve into what psychologists refer to as “schemata” – the mental maps we construct as a result of our experiences – and deliver easily consumable, bite-sized chunks of data. When it comes to breaking down procedures or top-rated items, a list video may be really useful. Apply this YouTube video idea to provide extra value to your audience by providing a list of valuable tips that they can take away and use.

12. Tips and tricks

Providing advice that quietly promotes your business, product, or skill is another method to enrich your viewers’ life. If you can give practical suggestions on a topic about which you are knowledgeable, you will build a degree of trust that will encourage your audience to return to you for more information and to purchase your products and services. It’s a great two-pronged strategy for establishing brand loyalty.

13. Case studies

Case study films are an excellent method to demonstrate how your products or services have benefited specific consumers, bringing the consumer reviews YouTube idea a step further. This kind of partnership may provide you with relevant material that highlights your product offering.

To Sum Up

As this list demonstrates, there are a plethora of YouTube video ideas available to help you get your business recognized. The YouTube world is your oyster if you have a spark of an idea and either the hands-on abilities to accomplish it yourself or the backing of creative colleagues to create unforgettable live-action or animated explainer films.